Do I need a blog for my website?

No you don't need one, but if you like traffic and potential customers having new avenues to get to your site then incorporating a blog might be a good idea. As Google continues to evolve with social media and up-to-the-minutes results visible in search engines via Twitter you're shooting yourself in the foot if you're not letting your customers know you're still there every so often.

Does this mean you need to make a blog post everyday?

No, but the general rule of thumb (just made this rule of thumb up in my head) is 2-5 a month for local businesses.

What should I blog about?

Topics related to your business. Are you a plumber? Tell your customers some popular do-it-yourself tips for a leaky drain or clogged toilet that may save them a service call. Your next question, but doesn't that take away from my business? Initially yes, but the long-term benefit from helping people and providing a valuable resource for your clients is unparalleled. You give them a free tip, they pass along your name, number website whatever to their friends and you are on the top of their list when anything plumbing may come up.

How do I incorporate a blog into my site?

There's a few different ways to go about this. There are a lot of blogging platforms out there now-a-days that are very user-friendly.Here's a list of a few popular ones and if you don't like what you find with any of these just hop on your favorite search engine and do some research and you will surely find something to suit your needs.
Blogging Platforms

Google's platform is Blogger and it is 100% free as well as Wordpress and Tumblr is also another popular one.

As always, if you have any questions about these or any other platforms or just general questions pertaining to this post let me know, be happy to help you out.

602.705.6050 or todd@toddhelvik.com

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