SEO Gone Bad

It's getting pretty ugly out there in the SEO world. Everyday I come across more and more website owners and even so-called "SEO Companies" that don't truly understand what SEO is about.

I'll throw out a quick example and since I'm in the seo/design industry I'll use one referencing what I do and we'll choose san diego as our city of choice this "company" is targeting. Their opening paragraph includes great and catchy information like "our san diego seo company specializes in san diego seo services for san diego businesses...to contact our san diego seo company xyz name please call us @ xxx-xxx-xxxx".

To be completely honest there are dozens of local sites I encounter on a daily basis that I could provide great examples of this but I'm sure you've all seen them for yourself.

So am I saying that incorporating keywords into your content is bad? Of course not but there is a right and wrong way to do everything. I'm sure if you own a site or do "SEO" as you may think you're doing, on a site where you keyword stuff and rank that you know what you're doing, well I'm going to burst your bubble, you don't.

"But I rank for popular keywords and I get traffic to my site." That's fantastic but driving traffic to your website is only half the battle. Do you think a consumer that lands on your site is going to call a company that looks like a 3 year old wrote the copy and 9 times out of 10 the aesthetics match the copy which equals a very poor website that does the exact opposite of what you build websites for. Websites are built as a business front for your business to potential virtual customers, would you buy something from a store that is messy and/or unorganized? Of course not, you'd walk in and scratch your head and be gone before the door even closes and websites work the same way.

SEO is not going anywhere but as the engines continue to get smarter, these type of practices will fade away and I personally hope even get penalized. Make your presence online professional, simple to navigate and with a few other simple techniques you will notice a huge difference in conversions and sales.

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